Showcasing European lamb in the heart of the Dubai desert

An immersive desert dinner in Dubai put European lamb at the centre of a high-level promotional event designed to engage food professionals and strengthen visibility in the UAE market.
Taking premium meat straight to premium shoppers in Hong Kong

Over 15 days, four of Hong Kong’s most iconic supermarkets became a stage for live cooking and tastings of European lamb French rack—reaching high-end consumers where they shop.
Building lasting partnerships in Saudi Arabia: trade mission and showroom in Jeddah

We brought European lamb to the table in Jeddah—combining trade meetings with a curated tasting event to build strong connections with Saudi importers, distributors and chefs.
European lamb and goat presented at Foodex Saudi in Riyadh

The Exclusive Lamb & Goat from Europe campaign participated in Foodex Saudi Riyadh to connect with importers, distributors, and HORECA professionals.
Strong interest in European lamb from Hong Kong food professionals

A live tasting in Hong Kong introduced Ovinos Manchegos lamb to local chefs and buyers, highlighting its quality and versatility and sparking interest for future collaborations.
Exploring new opportunities for European lamb in Hong Kong

A three-day trade mission in Hong Kong helped introduce European lamb to key local importers, retailers, and food service professionals.
European lamb on the table at Hibiya Palace, Tokyo

A group of professionals from Tokyo’s food sector joined a lunch at Hibiya Palace to explore the flavour and versatility of European lamb, with dishes prepared on-site using Agnei Ibérico.
Consumer tasting held in Tokyo to promote European lamb

A group of Tokyo consumers took part in a tasting at Hibiya Palace to discover the flavour, quality and values behind European lamb and goat meat.
European lamb showcased at Musashino Culinary School

Tokyo professionals explored the quality and versatility of European lamb during a live tasting at Musashino Culinary School.
European lamb promotion events held in Osaka on 13 May

European lamb and goat meat were showcased in Osaka through tastings and live cooking, highlighting quality, versatility, and EU production standards.