EXCLUSIVE_LAMB_01 2

Consumer tasting held in Tokyo to promote European lamb

Consumer tasting held in Tokyo to promote European lamb

On 16 May 2025, a consumer-facing event was held at Hibiya Palace, one of Tokyo’s most elegant venues, as part of the Exclusive Lamb & Goat from Europe campaign. The goal was to introduce Japanese consumers to the unique flavour and quality of European lamb and goat meat through a carefully curated tasting experience.

Bringing European products closer to Japanese consumers

The event welcomed 51 guests, offering them an engaging and memorable introduction to European lamb and goat in a relaxed but premium environment. Attendees represented a food-conscious, urban demographic with interest in international cuisine and high-quality, responsibly sourced products.

The format combined live tasting, informal product education, and a strong campaign presence through visuals, materials, and branding throughout the space. Guests had the opportunity to learn more about European meat production systems while enjoying dishes prepared on-site.

A tasting menu designed for discovery

The menu was led by Chef Miguel Ángel de la Cruz García, who worked alongside a local team to prepare and present a selection of dishes adapted to local tastes. Guests enjoyed a lamb churrasco sandwich with pickled vegetables, a lamb leg cannelloni with bay leaf cream, and a selection of European cured meats and cheeses to complement the experience and reinforce the narrative of European food quality and tradition.

The tasting service was paired with light explanations and conversation, making it approachable and informative without the structure of a formal seminar.

Key messages delivered through direct experience

The campaign used this occasion to highlight the values that define European lamb and goat meat: its traceable origin, compliance with EU safety and welfare standards, and its place within a broader vision of sustainable agriculture.

Rather than relying on technical presentations, the messages were shared organically—through the food itself, conversations with campaign representatives, and a carefully designed environment that reflected European excellence and identity.

Strengthening presence in the Japanese market

Events like this play an important role in making European products more familiar and accessible to consumers in Japan. Beyond showcasing flavour, they help build trust, reinforce quality perception, and support long-term market visibility. The Tokyo tasting offered clear confirmation that there is interest and openness among consumers, especially when the experience is immersive, informative, and enjoyable.

Promotion programme to inform about the European Lamb and Goat sector

EXCLUSIVE LAMB & GOAT FROM EUROPE is a three-year promotion campaign supported by the European Commission and launched by two national lamb and goat associations with the main goal of raising awareness among sector professionals and consumers about the qualities of the European lamb and goat sectors.

Find more information about the project here: https://exclusivelambandgoat.eu/

Privacy Policy

Who Is The Data Controller?

  • The Data Controller is: INTEROVIC (Organización Interprofesional del Ovino y Caprino de Carne)
  • VAT number: G83076810
  • Postal address: INTEROVIC – C/ Agustín de Bethacourt 17, 4º · 20003 Madrid – Spain
  • E-mail: interovic@interovic.es

Wat Kind Of Data Do We Process?

Depending on the products, services, or functionalities that you would like to enjoy at any given time, we will need to process some data or others. It will depend on each case, but generally such data shall be the following:

  • Your identification data (e.g., your first name, surname, language, country from which you interact with us, contact details, etc.)
  • Connection, geolocation and browsing data (in case you interact with us from your mobile phone, for example).
  • Commercial information were you subscribed to our newsletter.
  • Data on your likes and preferences.

Remember that when we ask you to fill in your personal data in order to give you access to a feature or service on the website, we will mark some fields as mandatory, as these are data that we need in order to provide you with the service or give you access to the feature in question.

Please note that if you choose not to provide us with these details, you may not be able to complete your user registration or take advantage of these services or functionalities.

For What Purpose Do We Process Your Personal Data?

Depending on how you interact with our website, we will process your personal data for the following purposes:

1. To attend to the requests that you make through the different means included on our website.

We only process personal data that is strictly necessary to process or resolve your request or application.

2. For marketing purposes.

Insofar as you subscribe to our Newsletter, your personal data will be used to send you regular company newsletters.

Please bear in mind that you can unsubscribe from the Newsletter, at any time and free of charge, by contacting us via the e-mail address of the data controller or by following the instructions that we will provide you with in each of our communications.

3. For social media management

In the event that you follow us or contact us through the different social networks in which we are present, we will process the data you provide through these networks for the sole purpose of responding your messages or comments and managing our contact list.

4. Usability and quality analysis for the improvement of our services (Cookies)

If you access our Platform, you are hereby informed that we will process your browsing data for analytical and statistical purposes, i.e., to understand how users interact with our platform and thus improve it. Similarly, we occasionally implement quality actions and surveys aimed at finding out our customers’ and users’ degree of satisfaction and to detect those areas in which improvements can be made.

On What Grounds Is The Processing Of Your Data Legitimised?

The legal basis that allows us to process your personal data also depends on the purpose for which the data is processed, so there are different legal bases for the following purposes:

 1. To attend information requests.

The legal basis for the processing of your data is the informed consent to respond to queries raised through the website, which implies the acceptance of these terms and conditions by the customer.

2. For marketing.

The legitimate basis for processing your data for marketing purposes is your consent.

3. To attend to our social networks.

The basis of legitimacy is the informed consent to respond to queries raised through the social network, as well as the time when you follow us and want to be part of our contact list.

4. Usability and quality analysis (Cookies)

We shall need user consent to use cookies.

For How Long Is Your Data Stored?

1. Information request.

We will process your data as long as it is necessary to handle your request or enquiry and for one year thereafter.

2. Marketing.

We will process your data until you unsubscribe or cancel your subscription to our newsletter.

4. Social networks.

We will process your data as long as it is necessary to handle your request or enquiry and for as long as you remain a follower of our profile.

Will We Share Your Data With Third Parties?

Personal data will not be transferred or communicated to third parties, except in case of legal obligation, if we obtain your express consent or if we understand that there is a legitimate interest on our part, which shall be duly communicated to you.

Nonetheless, we would like to inform you that, to keep our followers informed about the news and services of our company, we have a profile on the following social networks: LinkedIn and X (Twitter).

You can access these social networks voluntarily through the links available on our website or by accessing them directly, as well as on your own from your browser or installed application.

Please note that this website is not responsible for the use of the data that these social networks may make. However, when such data is generated on a social network and derive from an interaction with our official account, we will be jointly responsible for the processing —together with the social network.

In order to consent to our transfer from this website and the processing of your data, you should carefully read the privacy policy of the social network you mean to access:

This way, before clicking on the social media logos on our website, you can be informed and redirected with prior knowledge of the processing of your data and on a voluntary basis.

However, please note that the website contains external links to:

What Are Your Rights When You Provide Us With Your Data?

We undertake to respect the confidentiality of your personal data and to ensure that you can exercise your rights.

You may exercise these rights at no charge by sending us an e-mail to our address interovic@interovic.es simply indicating the reason for your request and the right you wish to exercise.

Should we deem it necessary in order to identify you, we may ask you for a copy of a document proving your identity. In particular, regardless of the purpose or legal basis under which we process your data, you have the right to:

Ask for access to the data we have about you.

Ask to rectify the data we already have. Please note that by actively providing us with your personal data by any means, you confirm that such data is true and accurate, and you commit to notifying us of any changes or modifications thereto.

Ask to delete your data, to the extent that it is no longer necessary for the purpose for which we need to process it in accordance with what you were previously informed, or to the extent that we no longer have the legitimacy to do so.

Ask for the restriction of the processing of your data, which means that in certain cases you can ask us to temporarily suspend the processing of your data or to keep it longer than necessary when you may need it. If you have provided us with your consent to the processing of your data for any purpose, you also have the right to withdraw your consent at any time.

To receive the personal data that you have provided in a structured, commonly used, and machine-readable format and to transmit it to another data controller.

Moreover, where the processing of your data is based on our legitimate interest, you also have the right to object to the processing of such data.

Finally, you are hereby informed of your right to lodge a complaint with the relevant data protection supervisory authority, in particular with the Spanish Data Protection Agency https://www.agpd.es/portalwebAGPD/index-ides-idphp.php

Changes To The Privacy Policy

We may change the information contained in this Privacy Policy from time to time as we deem it appropriate. Should we do so, you will be notified in a variety of ways through the Platform, or via email when the change in question is significant to your privacy, so that you can review and assess the changes and, where appropriate, object to or unsubscribe from any service or functionality.

Information About Cookies

We use cookies and similar devices to enhance your browsing experience on the Platform, to understand how you interact with us and, in certain cases, to be able to show you advertisements based on your browsing habits. Please read our Cookie Policy to learn more about the cookies and similar devices we use, their purpose and other information of interest.

Legal Notice

Please make sure you read every section of this Legal Notice before using this website. All users of the site are bound by the following terms and conditions.

In compliance with the obligation to provide information as stipulated in Spanish Law 34/2002 on Information Society Services and Electronic Commerce (LSSI-CE) of 11 July, the following general information regarding this website is provided below.

The purpose of this text is to explain the functionalities of this website in detail and to provide you with information related to the website owner and the purpose of the contents included on it.

Identification Data

This Legal Notice regulates the use of the website service, informing you, in compliance with Spanish Law 34/2002, of 11 July, on Information Society Services and Electronic Commerce, of the following information:

Company name: INTEROVIC (Organización Interprofesional del Ovino y Caprino de Carne)

Registered office: INTEROVIC – C/ Agustín de Bethacourt 17, 4º · 20003 Madrid – Spain

E-mail: interovic@interovic.es

Phone: +34 918 33 64 72

Tax Identification Code (VAT number): G83076810

Registration data:

Use Of The Website And Obligations Of The Users

The user undertakes to use this website, its content and services without infringing current legislation, generally accepted uses, and public order. The use of the website for illicit or harmful purposes against INTEROVIC or a third party, which may cause damage or interfere with the normal use of the website in any way, is strictly forbidden.

INTEROVIC ensures that the contents and services offered by this site respect the principles of personal dignity and of protection of youth and childhood, as well as the principle of non-discrimination for reasons of race, sex, religion, opinion, nationality, disability or any other personal or social aspect.

These General Terms and Conditions of the website do not grant the user any other right to use, alter, exploit, reproduce, distribute, or publicly communicate the contents of the website in any other way than those expressly provided for herein.

The contents (information, sound and/or image files, photographs, designs, etc.) included on the site are the property of INTEROVIC or have been duly authorised for dissemination by their legitimate owners.

INTEROVIC undertakes not to engage in misleading advertising. Therefore, the following actions are expressly prohibited:

  • The use of the site for any commercial or advertising purposes other than those strictly permitted.
  • The reproduction, publication, distribution, or modification, in whole or in part, of the site without the prior written permission of the rightful owners, or as permitted by law.
  • Any infringement of the rights of INTEROVIC or of its legitimate owners.

Intellectual And Industrial Property

The user recognises and accepts that all the industrial and intellectual property rights over the contents and/or any other elements inserted on the website either belong to INTEROVIC  duly authorised for their dissemination on this website.

In the event that a user or third party considers that there has been a violation of their legitimate intellectual property rights due to the introduction of certain content on the website, they must notify INTEROVIC of this circumstance, submitting:

  • Details of the holder of the allegedly infringed rights or, in the event that the complaint is submitted by a third party other than the data subject, the representation under which he or she is acting.
  • Reference to the specific contents protected by intellectual property rights and their location on the website, accreditation of the intellectual property rights indicated and an express statement in which the interested party accepts responsibility for the veracity of the information provided in the notification.

Links

This website provides links to other websites and content owned by third parties.

The sole purpose of the links is to provide the user with the possibility to access these links. INTEROVIC accepts no liability whatsoever for the possible outcomes that may arise for the user as a result of accessing these links.

Any user who intends to establish any technical link from their website to this site must obtain prior written authorisation from INTEROVIC . Establishing the link does not imply the existence of a relationship between INTEROVIC and the owner of the site on which the link is established in any case, nor INTEROVIC ‘s acceptance or approval of its contents or services.

The website on which the link is established will not contain any brand, denomination, logo, slogan, or other distinctive signs that belong to INTEROVIC , except those expressly authorised.

Unilateral Modification And Duration

INTEROVIC reserves the right to modify, at any time and without prior notice, the presentation and configuration of the website, as well as this Legal Notice.

Exclusion Of Warranties And Liability

INTEROVIC does not grant any warrant nor is it responsible, in any case, for damages of any nature that could be caused by:

  • The lack of availability, maintenance, and effective functioning of the website and/or its services or contents.
  • The existence of viruses, malicious or harmful programs in the contents.
  • User’s illicit, negligent, fraudulent use contrary to these conditions, good faith, generally accepted uses, or public order, of the website, its services, or its contents.

Processing Of Personal Data

INTEROVIC , as stated in its Privacy Policy (which can be consulted on this website), has adopted the appropriate levels of security for the data it processes and manages, incorporating all the technical means and measures within its reach to guarantee its confidentiality, avoid its misuse, loss, alteration, unauthorised access, and theft.

Applicable Law And Jurisdiction

For the resolution of all disputes or questions related to this website or the activities carried out therein, Spanish law shall be applied, to which the parties expressly submit themselves. The courts and tribunals of the residence of the claimant, who identifies himself as a consumer, shall have jurisdiction for the resolution of all disputes arising out of or in connection with the use of this website, and, failing this, the courts and tribunals of the city of Brussels shall have jurisdiction.

Contact

Should you have any questions about this Legal Notice or any comments about it, please contact interovic@interovic.es or send a written communication to the address given in the heading.

Cookie Policy

1. Definition and generic function of cookies.

What are cookies?

This website uses cookies and/or similar technologies that store and retrieve information when you browse. In general, these technologies can be used for a variety of purposes, such as, for example, recognising you as a user, obtaining information about your browsing habits, or customising the way in which content is displayed.

The specific uses we make of these technologies are described below.

2. Information on the type of cookies used and their purpose.

Technical cookies

These cookies allow the user to browse our website and use the different options or services that exist on it, including those that we use to enable the management and operation of the website and to enable its functions and services, such as, for example:

  • Control traffic and data communication
  • Identifying the session
  • Access to the private area
  • Remembering the items in the shopping basket
  • Carrying out the purchase process of an order
  • Manage payment
  • Control fraud linked to the security of the service
  • Apply for registration or participation in an event
  • Use security elements during browsing
  • To store content for video or sound broadcasting
  • Enable dynamic content (e.g. text or image loading animation)
  • Share content via social networks

Analysis:

These are those that allow us to monitor and analyse the behaviour of website users, including quantifying the impact of advertisements.

The information collected through this type of cookies is used to measure the activity of the website, application or platform, in order to make improvements based on the analysis of the data on the use made by users of the service.

Preference or personalisation cookies:

These are those that allow information to be remembered so that the user accesses the service with certain characteristics that can differentiate their experience from that of other users, such as, for example, the language, the number of results to be displayed when the user performs a search, the appearance or content of the service depending on the type of browser through which the user accesses the service or the region from which they access the service, etc.

Behavioural advertising:

These are those that store information on user behaviour obtained through the continuous observation of their browsing habits, which allows a specific profile to be developed in order to display advertising based on the same.

3. Identification of who uses cookies.

Third-party cookies.

Analysis cookies: these allow us to quantify the number of users and thus carry out the measurement and statistical analysis of the use made by users of the service offered. To do this, your browsing on our website is analysed in order to improve the range of products or services that we offer.

Google Analytics Cookies

The site uses the Google Analytics service, which is provided by Google, Inc., an entity whose main office is at 1600 Amphitheatre Parkway, Mountain View (California), CA 94043, United States (“Google”).

Google Analytics uses cookies to help us analyse how users use the website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.

Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, if you do this you may not be able to prevent the processing of data or information by Google. However, if you do so, you may not be able to use the full functionality of this site. By using this site, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

GOOGLE privacy policy: developers.google.com/analytics

4. Information on how to accept, refuse, revoke consent or delete cookies.

Interovic provides the user with a cookie management or configuration system, with which they can enable or disable the cookies they deem appropriate. Cookies necessary for the operation of the website cannot be disabled.

Please note that if you accept third-party cookies, you should be able to delete them from the browser options or from the system offered by the third party itself.

Likewise, you can allow or block cookies, as well as delete your browsing data (including cookies), from the browser you use. Consult the options and instructions offered by your browser to do so. Please note that if you accept third-party cookies you must delete them from the browser options.

In compliance with current legislation in force, with the exception of strictly necessary cookies and performance/analysis cookies, this website may only use cookies with the prior express consent of the visitor. The entity responsible for the website undertakes to use cookies only for the purposes referred to in this cookie policy.

It is important to note that the use of Cookies is essential for the correct functioning of the website as a whole, and therefore their acceptance is recommended.

5. Information on data transfers to third countries.

You can find out about transfers to third countries which, where appropriate, are made by the third parties identified in this cookies policy in their corresponding policies (see the links provided in the Third Party Cookies section).

6. Cookies used and their respective purposes

The information relating to the Cookies used on the website is detailed below, as well as the data processing purposes that justify them.

7. User configuration to avoid Cookies.

From our website and in compliance with current legislation, we provide you with information that allows you to configure your browser / Internet browsers to maintain your privacy and security in relation to cookies. Therefore, we provide you with information and links to the official support sites of the main browsers so that you can decide whether or not you wish to accept the use of cookies.

You can block cookies through the configuration tools of your browser or you can configure your browser to warn you when a server wants to save a cookie:

a) If you use Microsoft Internet Explorer, under the menu option Tools > Internet Options > Privacy > Settings.

For more information visit windows.microsoft.com/en-us/windows-vista/block-or-allow-cookies and windows.microsoft.com/en-us/windows7/how-to-manage-cookies-ininternet- explorer-9.

b) If you use Firefox, under the menu option Tools > Options > Privacy > Cookies.

To find out more visit support.mozilla.org/products/firefox/cookies.

c) If you use Chrome, under Options > Advanced > Privacy.

For more information, visit support.google.com/chrome/bin/answer.py?hl=en&answer=95647.

d) If you use Opera, under Security and Privacy, you can configure your browser settings. For more information visit www.opera.com/help/tutorials/security/cookies/

8. Information retention periods

Cookies will be used solely and exclusively for the time necessary to fulfil the purposes for which they have been indicated in each cookie. For all of the above, the party responsible for the website has adapted, in relation to its own cookies, the periods of conservation of the information that can be consulted in the browser.

In relation to third-party cookies, the retention periods can be consulted in the privacy policies of the links set out in the section on third-party cookies.

Once the cookie has expired, it may be renewed if the user accepts its use.

Notice about deleting cookies

If the user disables or deletes cookies from their browser, given that this is an activity that is carried out locally through the device or browser itself, it will not be possible for the website manager to be aware of this action by the user.

9. Processing of personal data.

Data controller

INTEROVIC
C/ Agustín de Bethacourt 17, 4º · 20003 Madrid
Spain
Website: https://exclusivelambandgoat.eu
Email: interovic@interovic.es

Processing purposes and legal basis

The purposes of the processing are indicated in “Cookies used and purposes”.

Legal basis for processing

The legal basis for the processing is your consent, which you can manage and revoke, in the options presented in this document.

Data recipients

INTEROVIC will share the information collected with:

Data may be communicated to public authorities and bodies, for compliance with a required legal obligation, as well as to service providers and third parties necessary for the management and execution of cookies.

Service providers acting on our behalf as data processors Google

Furthermore, in relation to the third party cookies identified, we remind you that these cookies are either sent from a domain not managed by INTEROVIC but by the corresponding third party, or they are sent from our domain, but the information collected is managed by that third party.

Transfers to third countries

Data processing is generally carried out by service providers located within the European Economic Area or in countries that have been declared to have an adequate level of protection.

In other cases, we guarantee the security and legitimacy of data processing by requiring our suppliers to have binding corporate rules that guarantee the protection of information similar to those established by European standards or to subscribe to the standard clauses of the European Union.

Data retention period

The data will be processed for as long as the authorisations for use granted remain in force. In accordance with data protection regulations, this data will be kept (during the period of limitation of the actions derived from said authorisation) for the sole purpose of complying with the legal obligations required of INTEROVIC and for the formulation, exercise or defence of claims.

Exercise of rights and claims before the Data Protection Authority / Rights of interested parties

The owner of the personal data may exercise their rights in relation to the same (access, portability, revocation of consent, rectification, opposition, limitation, deletion) in accordance with the regulations in force, at the postal and electronic addresses indicated above. Likewise, [you may] address any claims arising from the processing of your personal data to the Spanish Data Protection Agency (www.agpd.es).